a message from kelly to our members
Updated 5/23/24
Hi Fit2Shine Studio unlimited members,
Thank you for your continued commitment to yourself and to Fit2Shine Studio as your place to find peace, energy, and joy. It means the world to us that we are in a 'committed relationship' and you are valued more than you know.
I see our community as more of a co-op where each person has a vested interest in what goes on and I will sometimes give you updates on where we stand in different seasons. On a positive note, the studio is doing better than it's ever done financially and we are stable. Many of you know that this was not the case just last November and we have rebounded BIG time. We had the best month ever in January. THANK YOU!
However, May has dropped down significantly as May wreaks havoc on our schedules with all the families doing all the band and chorus concerts, graduations, etc. It's a tough month for all of us. Traditionally, June-August are also tough financially.
As we prepare for the summer months where attendance tends to drop as people's scheduled change due to school being out and vacations, we have to consider ways to keep the business thriving.
That means finding ways to:
1. Continue getting new people in the door
2. Keep you guys coming and using your memberships regularly
3. Lowering expenses as revenue dips
With that said, I have a few things to update you on as we go into summer that will affect your membership.
First and foremost, I hope you'll keep your membership active and keep coming. Our business model counts on the autopays each month and they ensure that we can pay the bills and our instructors.
Secondly, the summer schedule will change slightly.
If there are classes that are currently only have 2-3 people regularly coming, they will likely be eliminated for the summer. After 5 years in business, we have found that as attendance dips naturally, those classes naturally end up empty. However, I'm going to leave things as is for June and SEE how it goes. So, please, if you love a class, make it a point to come when you can. When it comes time, I have to go by the attendance.
We also have summer camps three weeks out of the summer. So, if you regularly attend a daytime class, it is possible that during those three weeks (6/10, 7/5, and 8/5), your class will be canceled. The other weeks it will go on as planned! Always check the digital schedule on the app/Mindbody before you come and be sure to sign up.
Thank you for your patience as we navigate those changes. I know it's a pain in the rear, but we do value the kids and the experience that we are able to give the next generation during those weeks and it is REALLY valuable, both for the kids and for us as a revenue stream. It keeps us alive in the summer 🙂
Lastly, I am about to launch a promotion that is called 'STRONG Summer Challenge!' This is all about continuing to take care of ourselves the same way YOU already do each and every day during the rest of the year. However, it's encouraging us to remember that what we do INSIDE allows us to live our best lives 'OUTSIDE' during this nice season. Paddleboarding, running in the backyard with grandkids, hiking, vacation adventures, and more. This is what #befit2shine is all about - MOVING in a way that helps us be our best selves for the lives we want to live. In the summer, those lives just get a little more fun and intense. We don't want to lose sight of the goal- be able to TRULY LIVE our lives.
With that said, the promotion is going to be a VISITS challenge to come to classes and encourage others. So, the people with the most class visits will win in the end of the summer.
In order to make this accessible to all, I'm offering the first month ½ off ($69.50) when people commit to a 6-month membership. I really hate these novelty type things because it makes me feel bad that YOU are continuing to pay your regular monthly membership when someone else will be getting that month ½ off. On the other hand, I can't afford to extend that to everyone or we'd have to close.
Here is a sneak peak at the website that will go out soon to everyone.
With that said, here's what I wanted you to know:
1. I wanted you to hear about this challenge from me first before you see it on the internet because I value you.
2. I wanted to offer you a free two-week try for anyone you'd like to give a two week try to. That's not half off your month, but it is a $35 value you can share.
3. I'd like to remind you that if you recommend someone and they become a member and STAY a member for more than 6-months, you get a free month. All you have to do is have them tell me that you recommend them. Once they stay 6-months, I'll come your next month's membership.
Please share this challenge and encourage people to come with you. It helps the studio and it helps YOU get a free month in the end if someone stays with us 🙂
We can't all 'phone it in' for the summer. We deserve to keep this momentum going and live our best summer lives. We also deserve to keep the trajectory into the fall.
Remember, we are in this together. We are STRONGER together. We are Fit2Shine! Let's #befit2shine ALL SUMMER LONG!
With love and light, and gratitude,
Kelly
P.S. This email went to ALL of our unlimited monthly members, SO if you are on a strength, cycle, yoga, or dance ONLY membership and you want to upgrade to all-in for the summer, please reach out.
This STRONG Summer Deal ONLY applies to 'All-In.' That doesn't mean you can't invite friends to join us for our 'Choose One' for $100 a month though. There just won't be any discounts. Thanks!